fashion is my nature. my nature is my fashion.

Fashion is a natural thing for a human being.

The explanation of fashion has a reference to a sign system of a culture or a tribe. It is a system of classification - from everyday uniform to a mass youth cult uniform. Every human being has his/hers own fashion.

This is the point of departure for this blogg. We have our own fashion and we have a personal style give by nature.

As human beings we will never stop to buy - but we can buy smarter, and more according to the right terms of our time. It is no doubt that the environmental changes will have an influence on how we set our priorities for getting new stuff in our wardrobe or to wrap around our bodies. Fair Trade and eco-fiber are not enough - it has to be both stylish, sexy, have substance and to be sustainable! The change in the world of fashion will come along the lines of parallell inscentives - to do something good for nature as well as doing something good for our body - to live it without limitation.

This is our nature - if we understand how chemicals influence the cells in our body at the same time as we see the cotton harvesters in India - we are able to live an integrated lifestyle of our inner and outher world, and to set priorities accordingly.

In more easy terms. The new style of fashion will mean reduce, reuse, recycle and reframe! But how do we do it and when do we start?

The most interesting departure for understanding the new trends of fashion will be to question and reframing the way we have defined thing as fashionable in an age of a globalization.

A label will have a story embedded, telling the lifecycle of the product. The way we define beauty and our personal identity, take its own natural path - away from our thinking that we today take for granted and fusioned itself into something new.

Nature awerness is part of our everyday living and will influence our livestyles. All stakeholders in the industry will be influenced by a new dress code, the items of significant for our personal lifestory that we carry, the way we choose to consume and to experience a fashion of new luxury.

Welcome to join a blogg about fashion and our nature - and to explore a future of a co-creating nature of the both the consumer and the producer of fashion- and lifestyle goods and experiences.